When it comes to designing your app, a few things are as critical as the actual look and feel your customer experiences using your mobile application. In fact, it is not uncommon to see up to 75% of apps downloaded, deleting after first use due to an unforgiving or difficult first usage.
Navigation must be intuitive
Using recognizable patterns immediately identifies how a user can get around your mobile app. This is achieved through hamburger buttons, for example, using recognizable icons such as the ‘home’ icon for the home screen or a chat bubble to indicate messaging. When users have to think about navigating, they will lose interest and begin to disengage from the mobile app.
Seamless across all devices
All design elements must mirror one another, irrespective of the device used. Not only will this help the user it will also build brand trust in your company.
Focusing on user goals
Goals expected for a mobile user are or might be different from those on a desktop. Let’s use a restraint app for example. Mobile users may only want to see the menu, make a reservation or get directions as their main priority. Desktop users though may take the time to look for reviews, the history of the restaurant, etc. The desktop information can be hidden under sub-menus on the mobile app instead.
Allow for personalization
Personalization is always the key when it comes to mobile apps. Using this approach pushes the user toward content that they were originally looking for and away from anything irrelevant to them at the time. This will eliminate distractions and allow for things like streamlining the purchase process.
Keep in mind that too much personalization can also be a trap to avoid. Levels in personalization need to match the level of user trust the customer already has with the company or the app.
Final thoughts
The above user experience design principles will create a better customer experience for your app. Designers have mere seconds to keep the attention of an unforgiving public on their initial first use. The bar has been raised. No longer can companies think of mobile design as an afterthought.